Brunswick Corporation

Brunswick is a global leader in the marine recreation industry, managing a portfolio of more than 60 prominent brands. The company focuses on delivering technology-driven solutions across several core sectors, including propulsion, parts and accessories, boat manufacturing, and shared-access services.

In the propulsion category, the company operates well-known brands such as Mercury Marine, Mercury Racing, and MerCruiser. Its technical offerings are further supported by the Navico Group, which includes electronics and technology brands like Lowrance, Simrad, B&G, and Mastervolt, specializing in navigation and integrated power management systems.

The boat manufacturing division comprises a diverse range of global brands, including Boston Whaler, Sea Ray, Bayliner, Lund, and Quicksilver. Beyond hardware, the company manages the Freedom Boat Club, the world’s largest boat-sharing organization, along with digital services and financial divisions providing insurance and warranty solutions.

Headquartered in Mettawa, Illinois, the company leverages its maritime expertise to develop mobile and industrial applications. By building integrated ecosystems between its various brands, the company continues to advance innovation in autonomous piloting, electrification, and connectivity within the maritime sector.