Simrad Marine Electronics

Simrad traces origins to 1946 through the merging of pioneers like Robertson, Simonsen Radio, Shipmate, and Navico. The brand name derives from Simonsen Radio, which began by repurposing radios for commercial fishing boats.

Over decades, Simrad has grown into a provider of electronics for a vast range of users, from adventurers and luxury yacht owners to light commercial operators.

Simrad offers a comprehensive portfolio of technology designed for precise navigation and control. Key products include SolarMAX™ IPS high-definition displays with hybrid touchscreen and all-weather physical controls, alongside deepwater fish-finding tools like the S5100 and Active Imaging™ 3-in-1.

The brand also provides advanced situational awareness through HALO® Pulse Compression radar and fully integrated autopilots for automated boat control.

Expertise at Simrad spans from simple plug-and-play setups to complex, custom integrations for mega yachts. The company focuses on pushing the limits of design and innovation, aiming to elevate every vessel to new levels of capability.

Whether for a small sportfishing boat or a large cruiser, Simrad delivers powerful technology to create a connected and high-performing bridge.