Yamaha Motor

Yamaha Motor is a world-leading enterprise recognized for its diverse portfolio of land mobility solutions, industrial machinery, and marine products. The company’s technical foundation is built upon proprietary technologies in powertrains, electronic control, hulls, and chassis.

The marine division is a cornerstone of the group, known globally for its high-performance outboard motors and integrated systems for various types of watercraft. From high-speed motorboats to specialized professional equipment, Yamaha’s engineering focuses on reliability and efficiency.

Global reach and corporate philosophy

With a presence in over 180 countries and regions, Yamaha Motor generates approximately 90% of its consolidated net sales outside of Japan. Its global operations are supported by a network of 140 subsidiaries and affiliates across 30 countries, ensuring localized development, production, and service.

The company operates under a core corporate mission to be a “Kando” creating company. This Japanese concept describes the simultaneous feeling of deep satisfaction and intense excitement. This philosophy drives the group’s three-pillar management approach:

• Corporate Mission: Defining the core identity, values, and visionary goals.
• Management Principles: Guiding the strategic path to achieving the mission.
• Action Guidelines: Providing standards for individual excellence within the organization.

For over 50 years, Yamaha Motor has focused on delivering exceptional value through its products, aiming to enrich lives through engineering excellence and a commitment to innovation in the maritime and mobility sectors.