United Yacht Sales
United Yacht Sales operates a global network of over 200 brokers across 104 locations, representing one of the largest networks of buyers and sellers in the industry.
The company maintains a business model focused exclusively on the sale of customer listings. Unlike organizations that manage new boat inventory or trade-ins, the company allocates its entire marketing budget toward promoting the yachts represented by its brokers. This strategy is designed to ensure that client listings receive maximum visibility without internal competition from company-owned stock.
The sales process utilizes an automated internal notification system that alerts all brokers within the network immediately upon the listing of a new boat. This wide reach often results in sales being secured before a yacht is listed on public Multiple Listing Services (MLS).
Since its inception, the company has overseen the sale of over $1.3 billion in maritime assets, ranging from 20-foot boats to 200-foot yachts. The marketing approach combines targeted outreach to specific buyers with broad digital and industry-wide campaigns to ensure comprehensive market coverage for every vessel.
