SETAG Yachts

SETAG specializes in the bespoke refit and engineering of motor yachts ranging from 30 to 150 feet. Founded in 2021 by Chris Gates, a veteran with a 33-year career at Princess Yachts, the company provides an alternative to purchasing new vessels by upgrading pre-owned yachts to contemporary standards.

Operating from Plymouth, the technical team comprises design and engineering specialists who possess over 200 years of combined experience in premium yacht construction.

The company focuses on comprehensive structural, cosmetic, and technological updates to future-proof vessels and maximize their market value. By employing master craftspeople who previously held leadership roles at major global yacht builders, SETAG integrates custom interior design with advanced navigation and entertainment system installations. This deep manufacturing background allows the company to execute complex engineering overhauls that match original factory quality.

The refit process allows owners to completely personalize pre-owned acquisitions, replacing outdated layouts, machinery, and decor with tailored solutions. SETAG manages every stage of the project, from initial concept to final execution, targeting vessels valued between £500,000 and £5 million. This specialized service bridges the gap between the new-build and brokerage markets, ensuring older hulls benefit from current marine technology and modern luxury standards.