Nautical Directory

Global Yachting Connections

Headquarters:
Marbella
Founded:
2024
Specialization:
New boats, Pre-owned
Boat types:
Motor superyachts, Expedition vessels, Support vessels, Trawlers and displacement yachts, Cabin cruisers and planing yachts, Motor catamarans and other multihulls, Open powerboats and center consoles, Luxury tenders, Racing sailboats, Cruising sailboats, Sailing superyachts, Sailing catamarans

LYRA is a buyer-side yacht advisory and new-build brokerage that represents the interests of the buyer rather than the shipyards. The company assists clients with the selection, purchase, and management of yachts, superyachts, and custom projects.

The company utilizes a data-driven selection engine called LYRA Intelligence, which contains a catalog of over 1,000 yacht models from 180 shipyards. This system tracks more than 60,000 structured parameters to provide market data on production and semi-custom yachts from 15 metres in length.

The advisory process begins with a structured interview to define yacht requirements based on lifestyle, usage, budget, and timeline. The company then provides a shortlist of models and shipyards, benchmarks specifications, and conducts due diligence on shipyard track records and build slots.

During the acquisition phase, the company leads negotiations and the contract process directly with the shipyard. Following the purchase, the company project-manages the build and delivery while supporting ownership setup, including registration, insurance, logistics, and crew introductions.

The platform provides manufacturer pricing and estimated ownership costs without hidden fees. The database is updated by automated systems that monitor price changes and new model releases to maintain accuracy for decision-making.

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