Lightspeed DMS

For nearly 40 years, Lightspeed has developed industry-specific software designed to manage the complexities of marine dealerships, including the tracking of boats, motors, and trailers. The platform functions as a comprehensive dealer management solution (DMS) that integrates sales, parts, service, and accounting into a single system.

The software provides real-time visibility into inventory and includes specialized price books to maintain accurate pricing. For service departments, a dedicated scheduler manages technician efficiency and warranty workflows, while the parts module tracks stock levels to prevent shortages and manage margins.

The integrated CRM and communication tools allow staff to manage customer data and interact via text messaging directly through the platform. Mobile functionality enables employees to handle transactions and lead engagement from the sales lot or docks using handheld devices.

Financial operations are managed through an integrated accounting system that calculates deal profitability and tracks inventory financing in real time. The platform also supports extensive integrations with original equipment manufacturers (OEMs), financial providers, and payment processors to streamline data exchange across the business.

As a member of associations such as the MRAA and NMMA, the company aligns its development with current industry standards. The resulting platform serves as a central hub for dealership operations, connecting departmental workflows to reduce manual paperwork and improve reporting accuracy.