Crusoe
Crusoe is a yachting brokerage and marketing agency. It works with a small number of clients at a time, by design. The goal is not growth for its own sake, but rigorous work, lasting relationships, and genuine usefulness to the people and projects it takes on.
Founded by Marina Jarniat. Operating across the luxury motor yacht market.
Brokerage
Crusoe is a specialist yacht brokerage based between Bordeaux and Monaco, focused exclusively on motor yachts, from classic and collection boats to yachts and superyachts.
Whether buying or selling, each mandate is handled with care: precise market knowledge, honest valuation, and a genuine commitment to finding the right match. No volume targets. No generic listings.
Three clearly defined categories:
- Collection: heritage and iconic motor boats, with a particular affinity for Riva and Chris-Craft.
- Yachts: motor yachts up to 24 metres, new and pre-owned. New build partners include Lagoon, Whisper,.
- Superyachts: yachts above 24 metres, new and pre-owned.
Marketing
Crusoe is a marketing agency specialising in the luxury yachting industry.
After several years as Marketing Manager across the yachting sector, the agency was built to offer something more deliberate, strategy that serves a real sales purpose, operations that produce work of genuine quality, and a long-term approach to sustainability that is honest rather than decorative.
Three areas of work:
- Strategic: market research, competitive intelligence, brand positioning, and performance analysis for yachting brands and professionals.
- Operational: social media management, content production (photo, video, communication tools), print, digital, events, and visibility strategy. Delivered through a network of 20+ experts, each specialising in both yachting and a specific marketing discipline.
- CSR: long-term support for brands integrating responsible practices: audits, strategy, implementation, and follow-up. No shortcuts. No greenwashing.
