Boats Group

Boats Group is a global leader in online marketplaces, digital marketing solutions, and financial services for the boating industry. Our mission is to connect buyers and sellers, delivering the tools and insights that drive business growth for OEMs, brokers, and dealers.

Boats Group operates the world’s most trusted and widely used online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. For over 30 years, Boats Group has led the marine industry’s transformation, consistently setting the standard for how boats are discovered, marketed, and sold online.

Today, the company reaches more than 200 million boat shoppers annually and is powering the next generation of recreational boating commerce with AI-enabled tools, data-driven marketing solutions, financing services, and actionable insights.