Boats Group

Boats Group provides online marketplaces, digital marketing solutions, and financial services for the recreational boating industry. The company connects buyers and sellers worldwide, delivering technology and commercial tools that support original equipment manufacturers, yacht brokers, and boat dealers in expanding commercial operations.

The portfolio includes prominent online sales channels such as Boat Trader, YachtWorld, and boats.com. For more than 30 years, Boats Group has driven digital innovation across the sector, developing modern systems for listing, promoting, and buying motorboats and sailing yachts online.

Attracting over 200 million boat shoppers each year, Boats Group powers commerce across the global boating market. The company gives industry professionals access to artificial intelligence tools, targeted marketing solutions, and real-time market insights that streamline sales workflows.

In addition to digital listings, Boats Group offers integrated financing solutions and data analytics that assist marine businesses in making informed inventory and marketing decisions. These tools help dealers and brokers manage inventory, reach active buyers, and complete transactions efficiently.